Single Stage to Orbit (SSTO) Propulsion System

Single Stage to Orbit (SSTO) Propulsion System This paper discusses the relevant selection criteria for a single stage to orbit (SSTO) propulsion system and then reviews the characteristics of the typical engine types proposed for this role against these criteria. The engine types considered include Hydrogen/Oxygen (H2/O2) rockets, Scramjets, Turbojets, Turborockets and Liquid Air Cycle Engines. In the authors opinion none of the above engines are able to meet all the necessary criteria for an SSTO propulsion system simultaneously. However by selecting appropriate features from each it is possible to synthesise a new class of engines which are specifically optimised for the SSTO role. The resulting engines employ precooling of the airstream and a high internal pressure ratio to enable a relatively conventional high pressure rocket combustion chamber to be utilised in both airbreathing and rocket modes. This results in a significant mass saving with installation advantages which by careful design of the cycle thermodynamics enable s the full potential of airbreathing to be realised. The SABRE engine which powers the SKYLON launch vehicle is an example of one of these so called Precooled hybrid airbreathing rocket engines and the conceptual reasoning which leads to its main design parameters are described in the paper. Keywords: Reusable launchers, SABRE, SKYLON, SSTO 1.Introduction Several organisations world-wide are studying the technical and commercial feasibility of reusable SSTO launchers. This new class of vehicles appear to offer the tantalising prospect of greatly reduced recurring costs and increased reliability compared to existing expendable vehicles. However achieving this breakthrough is a difficult task since the attainment of orbital velocity in a re-entry capable single stage demands extraordinary propulsive performance. Most studies to date have focused on high pressure hydrogen/oxygen (H2/O2) rocket engines for the primary propulsion of such vehicles. However it is the authors opinion that despite recent advances in materials technology such an approach is not destined to succeed, due to the relatively low specific impulse of this type of propulsion. Airbreathing engines offer a possible route forward with their intrinsically higher specific impulse. However their low thrust/weight ratio, limited Mach number range and high dynamic pressure trajectory have in the past cancelled any theoretical advantage. By design review of the relevant characteristics of both rockets and airbreathing engines this paper sets out the rationale for the selection of deeply precooled hybrid airbreathing rocket engines for the main propulsion system of SSTO launchers as exemplified by the SKYLON vehicle [1]. 2. Propulsion Candidates This paper will only consider those engine types which would result in politically and environmentally acceptable vehicles. Therefore engines employing nuclear reactions (eg: onboard fission reactors or external nuclear pulse) and chemical engines with toxic exhausts (eg: fluorine/oxygen) will be excluded. The candidate engines can be split into two broad groups, namely pure rockets and engines with an airbreathing component. Since none of the airbreathers are capable of accelerating an SSTO vehicle all the way to orbital velocity, a practical vehicle will always have an onboard rocket engine to complete the ascent. Therefore the use of airbreathing has always been proposed within the context of improving the specific impulse of pure rocket propulsion during the initial lower Mach portion of the trajectory. Airbreathing engines have a much lower thrust/ weight ratio than rocket engines (à ¢Ã¢â‚¬ °Ã‹â€ 10%) which tends to offset the advantage of reduced fuel consumption. Therefore vehicles with airbreathing engines invariably have wings and employ a lifting trajectory in order to reduce the installed thrust requirement and hence the airbreathing engine mass penalty. The combination of wings and airbreathing engines then demands a low flat trajectory (compared to a ballistic rocket trajectory) in order to maximise the installed performance (i.e. (thrust-drag)/fuel flow). This high dynamic pressure trajectory gives rise to one of the drawbacks of an airbreathing approach since the airframe heating and loading are increased during the ascent which ultimately reflects in increased structure mass. However the absolute level of mass growth depends on the relative severity of the ascent as compared with reentry which in turn is mostly dependant on the type of airbreathing engine selected. An a dditional drawback to the low trajectory is increased drag losses particularly since the vehicle loiters longer in the lower atmosphere due to the lower acceleration, offset to some extent by the much reduced gravity loss during the rocket powered ascent. Importantly however, the addition of a set of wings brings more than just performance advantages to airbreathing vehicles. They also give considerably increased abort capability since a properly configured vehicle can remain in stable flight with up to half of its propulsion systems shutdown. Also during reentry the presence of wings reduces the ballistic coefficient thereby reducing the heating and hence thermal protection system mass, whilst simultaneously improving the vehicle lift/drag ratio permitting greater crossrange. The suitability of the following engines to the SSTO launcher role will be discussed since these are representative of the main types presently under study within various organisations world-wide: Liquid Hydrogen/Oxygen rockets Ramjets and Scramjets Turbojets/Turborockets and variants Liquid Air Cycle Engines (LACE) and Air Collection Engines (ACE) Precooled hybrid airbreathing rocket engines (RB545/SABRE) 3.Selection Criteria The selection of an optimum propulsion system involves an assessment of a number of interdependant factors which are listed below. The relative importance of these factors depends on the severity of the mission and the vehicle characteristics. Engine performance Useable Mach number and altitude range. Installed specific impulse. Installed thrust/weight. Performance sensitivity to component level efficiencies. Engine/Airframe integration Effect on airframe layout (Cg/Cp pitch trim structural efficiency). Effect of required engine trajectory (Q and heating) on airframe technology/materials. Technology level Materials/structures/aerothermodynamic and manufacturing technology. Development cost Engine scale and technology level. Complexity and power demand of ground test facilities. Necessity of an X plane research project to precede the main development program. 4.Hydrogen/Oxygen Rocket Engines Hydrogen/oxygen rocket engines achieve a very high thrust/weight ratio (60-80) but relatively low specific impulse (450-475 secs in vacuum) compared with conventional airbreathing engines. Due to the relatively large à ¢Ã‹â€ Ã¢â‚¬  V needed to reach low earth orbit (approx 9 km/s including gravity and drag losses) in relation to the engine exhaust velocity, SSTO rocket vehicles are characterised by very high mass ratios and low payload fractions. The H2/O2 propellant combination is invariably chosen for SSTO rockets due to its higher performance than other alternatives despite the structural penalties of employing a very low density cryogenic fuel. In order to maximise the specific impulse, high area ratio nozzles are required which inevitably leads to a high chamber pressure cycle in order to give a compact installation and reduce back pressure losses at low altitude. The need to minimise back pressure losses normally results in the selection of some form of altitude compensating nozzle since conventional bell nozzles have high divergence and overexpansion losses when running in a separated condition. The high thrust/weight and low specific impulse of H2/O2 rocket engines favours vertical takeoff wingless vehicles since the wing mass and drag penalty of a lifting trajectory results in a smaller payload than a steep ballistic climb out of the atmosphere. The ascent trajectory is therefore extremely benign (in terms of dynamic pressure and heating) with vehicle material selection determined by re-entry. Relative to airbreathing vehicles a pure rocket vehicle has a higher density (gross take off weight/volume) due to the reduced hydrogen consumption which has a favourable effect on the tankage and thermal protection system mass. In their favour rocket engines represent broadly known (current) technology, are ground testable in simple facilities, functional throughout the whole Mach number range and physically very compact resulting in good engine/airframe integration. Abort capability for an SSTO rocket vehicle would be achieved by arranging a high takeoff thrust/weight ratio (eg: 1.5) and a large number of engines (eg: 10) to permit shutdown of at least two whilst retaining overall vehicle control. From an operational standpoint SSTO rockets will be relatively noisy since the high takeoff mass and thrust/weight ratio results in an installed thrust level up to 10 times higher than a well designed airbreather. Reentry should be relatively straightforward providing the vehicle reenters base first with active cooling of the engine nozzles and the vehicle base. However the maximum lift/drag ratio in this attitude is relatively low (approx 0.25) limiting the maximum achievable crossrange to around 250 km. Having reached a low altitude some of the main engines would be restarted to control the subsonic descent before finally effecting a tailfirst landing on legs. Low crossrange is not a particular problem providing the vehicle operator has adequate time to wait for the orbital plane to cross the landing site. However in the case of a military or commercial operator this could pose a serious operational restriction and is consequently considered to be an undesirable characteristic for a new launch vehicle. In an attempt to increase the crossrange capability some designs attempt nosefirst re-entry of a blunt cone shaped vehicle or alternatively a blended wing/body configuration. This approach potentially increases the lift/drag ratio by reducing the fuselage wave drag and/or increasing the aerodynamic lift generation. However the drawback to this approach is that the nosefirst attitude is aerodynamically unstable since the aft mounted engine package pulls the empty center of gravity a considerable distance behind the hypersonic center of pressure. The resulting pitching moment is difficult to trim without adding nose ballast or large control surfaces projecting from the vehicle base. It is expected that the additional mass of these components is likely to erode the small payload capability of this engine/vehicle combination to the point where it is no longer feasible. Recent advances in materials technology (eg: fibre reinforced plastics and ceramics) have made a big impact on the feasibility of these vehicles. However the payload fraction is still very small at around 1-2% for an Equatorial low Earth orbit falling to as low as 0.25% for a Polar orbit. The low payload fraction is generally perceived to be the main disadvantage of this engine/vehicle combination and has historically prevented the development of such vehicles, since it is felt that a small degree of optimism in the preliminary mass estimates may be concealing the fact that the real payload fraction is negative. One possible route forward to increasing the average specific impulse of rocket vehicles is to employ the atmosphere for both oxidiser and reaction mass for part of the ascent. This is an old idea dating back to the 1950s and revitalised by the emergence of the BAe/Rolls Royce HOTOL project in the 1980s [2]. The following sections will review the main airbreathing engine candidates and trace the design background of precooled hybrid airbreathing rockets. 5.Ramjet and Scramjet Engines A ramjet engine is from a thermodynamic viewpoint a very simple device consisting of an intake, combustion and nozzle system in which the cycle pressure rise is achieved purely by ram compression. Consequently a separate propulsion system is needed to accelerate the vehicle to speeds at which the ramjet can takeover (Mach 1-2). A conventional hydrogen fuelled ramjet with a subsonic combustor is capable of operating up to around Mach 5-6 at which point the limiting effects of dissociation reduce the effective heat addition to the airflow resulting in a rapid loss in nett thrust. The idea behind the scramjet engine is to avoid the dissociation limit by only partially slowing the airstream through the intake system (thereby reducing the static temperature rise) and hence permitting greater useful heat addition in the now supersonic combustor. By this means scramjet engines offer the tantalising prospect of achieving a high specific impulse up to very high Mach numbers. The consequent de crease in the rocket powered à ¢Ã‹â€ Ã¢â‚¬  V would translate into a large saving in the mass of liquid oxygen required and hence possibly a reduction in launch mass. Although the scramjet is theoretically capable of generating positive nett thrust to a significant fraction of orbital velocity it is unworkable at low supersonic speeds. Therefore it is generally proposed that the internal geometry be reconfigured to function as a conventional ramjet to Mach 5 followed by transition to scramjet mode. A further reduction of the useful speed range of the scramjet results from consideration of the nett vehicle specific impulse ((thrust-drag)/fuel flow) in scramjet mode as compared with rocket mode. This tradeoff shows that it is more effective to shut the scramjet down at Mach 12-15 and continue the remainder of the ascent on pure rocket power. Therefore a scramjet powered launcher would have four main propulsion modes: a low speed accelerator mode to ramjet followed by scramjet and finally rocket mode. The proposed low speed propulsor is often a ducted ejector rocket system employing the scramjet injector struts as both ejector nozzles to entrain air at low speeds and later as the rocket combustion chambers for the final ascent. Whilst the scramjet engine is thermodynamically simple in conception, in engineering practice it is the most complex and technically demanding of all the engine concepts discussed in this paper. To make matters worse many studies including the recent ESA Winged Launcher Concept study have failed to show a positive payload for a scramjet powered SSTO since the fundamental propulsive characteristics of scramjets are poorly suited to the launcher role. The low specific thrust and high specific impulse of scramjets tends to favour a cruise vehicle application flying at fixed Mach number over long distances, especially since this would enable the elimination of most of the variable geometry. Scramjet engines have a relatively low specific thrust (nett thrust/airflow) due to the moderate combustor temperature rise and pressure ratio, and therefore a very large air mass flow is required to give adequate vehicle thrust/weight ratio. However at constant freestream dynamic head the captured air mass flow reduces for a given intake area as speed rises above Mach 1. Consequently the entire vehicle frontal area is needed to serve as an intake at scramjet speeds and similarly the exhaust flow has to be re-expanded back into the original streamtube in order to achieve a reasonable exhaust velocity. However employing the vehicle forebody and aftbody as part of the propulsion system has many disadvantages: The forebody boundary layer (up to 40% of the intake flow) must be carried through the entire shock system with consequent likelihood of upsetting the intake flow stability. The conventional solution of bleeding the boundary layer off would be unacceptable due to the prohibitive momentum drag penalty. The vehicle undersurface must be flat in order to provide a reasonably uniform flowfield for the engine installation. The flattened vehicle cross section is poorly suited to pressurised tankage and has a higher surface area/volume than a circular cross section with knock-on penalties in aeroshell, insulation and structure mass. Since the engine and airframe are physically inseparable little freedom is available to the designer to control the vehicle pitch balance. The single sided intake and nozzle systems positioned underneath the vehicle generate both lift and pitching moments. Since it is necessary to optimise the intake and nozzle system geometry to maximise the engine performance it is extremely unlikely that the vehicle will be pitch balanced over the entire Mach number range. Further it is not clear whether adequate CG movement to trim the vehicle could be achieved by active propellant transfer. Clustering the engines into a compact package underneath the vehicle results in a highly interdependant flowfield. An unexpected failure in one engine with a consequent loss of internal flow is likely to unstart the entire engine installation precipitating a violent change in vehicle pitching moment. In order to focus the intake shock system and generate the correct duct flow areas over the whole Mach range, variable geometry intake/combustor and nozzle surfaces are required. The large variation in flow passage shape forces the adoption of a rectangular engine cross section with flat moving ramps thereby incurring a severe penalty in the pressure vessel mass. Also to maximise the installed engine performance requires a high dynamic pressure trajectory which in combination with the high Mach number imposes severe heating rates on the airframe. Active cooling of significant portions of the airframe will be necessary with further penalties in mass and complexity. Further drawbacks to the scramjet concept are evident in many areas. The nett thrust of a scramjet engine is very sensitive to the intake, combustion and nozzle efficiencies due to the exceptionally poor work ratio of the cycle. Since the exhaust velocity is only slightly greater than the incoming freestream velocity a small reduction in pressure recovery or combustion efficiency is likely to convert a small nett thrust into a small nett drag. This situation might be tolerable if the theoretical methods (CFD codes) and engineering knowledge were on a very solid footing with ample correlation of theory with experiment. However the reality is that the component efficiencies are dependant on the detailed physics of poorly understood areas like flow turbulence, shock wave/boundary layer interactions and boundary layer transition. To exacerbate this deficiency in the underlying physics existing ground test facilities are unable to replicate the flowfield at physically representative sizes , forcing the adoption of expensive flight research vehicles to acquire the necessary data. Scramjet development could only proceed after a lengthy technology program and even then would probably be a risky and expensive project. In 1993 Reaction Engines estimated that a 130 tonne scramjet vehicle development program would cost $25B (at fixed prices) assuming that the program proceeded according to plan. This program would have included two X planes, one devoted to the subsonic handling and low supersonic regime and the other an air dropped scramjet research vehicle to explore the Mach 5-15 regime. 6.Turbojets, Turborockets and Variants In this section are grouped those engines that employ turbocompressors to compress the airflow but without the aid of precoolers. The advantage of cycles that employ onboard work transfer to the airflow is that they are capable of operation from sea level static conditions. This has important performance advantages over engines employing solely ram compression and additionally enables a cheaper development program since the mechanical reliability can be acquired in relatively inexpensive open air ground test facilities. 6.1 Turbojets Turbojets (Fig. 1) exhibit a very rapid thrust decay above about Mach 3 due to the effects of the rising compressor inlet temperature forcing a reduction in both flow and pressure ratio. Compressors must be operated within a stable part of their characteristic bounded by the surge and choke limits. In addition structural considerations impose an upper outlet temperature and spool speed limit. As inlet temperature rises (whilst operating at constant Wà ¢Ã‹â€ Ã… ¡T/P and N/à ¢Ã‹â€ Ã… ¡T) the spool speed and/or outlet temperature limit is rapidly approached. Either way it is necessary to throttle the engine by moving down the running line, in the process reducing both flow and pressure ratio. The consequent reduction in nozzle pressure ratio and mass flow results in a rapid loss in nett thrust. However at Mach 3 the vehicle has received an insufficient boost to make up for the mass penalty of the airbreathing engine. Therefore all these cycles tend to be proposed in conjunction with a subsonic combustion ramjet mode to higher Mach numbers. The turbojet would be isolated from the hot airflow in ramjet mode by blocker doors which allow the airstream to flow around the core engine with small pressure loss. The ramjet mode provides reasonable specific thrust to around Mach 6-7 at which point transition to rocket propulsion is effected. Despite the ramjet extension to the Mach number range the performance of these systems is poor due mainly to their low thrust/weight ratio. An uninstalled turbojet has a thrust/weight ratio of around 10. However this falls to 5 or less when the intake and nozzle systems are added which compares badly with a H2/O2 rocket of 60+. 6.2 Turborocket The turborocket (Fig. 2) cycles represent an attempt to improve on the low thrust/weight of the turbojet and to increase the useful Mach number range. The pure turborocket consists of a low pressure ratio fan driven by an entirely separate turbine employing H2/O2 combustion products. Due to the separate turbine working fluid the matching problems of the turbojet are eased since the compressor can in principle be operated anywhere on its characteristic. By manufacturing the compressor components in a suitable high temperature material (such as reinforced ceramic) it is possible to eliminate the ramjet bypass duct and operate the engine to Mach 5-6 whilst staying within outlet temperature and spool speed limits. In practice this involves operating at reduced nondimensional speed N/à ¢Ã‹â€ Ã… ¡T and hence pressure ratio. Consequently to avoid choking the compressor outlet guide vanes a low pressure ratio compressor is selected (often only 2 stages) which permits operation over a wider flow range. The turborocket is considerably lighter than a turbojet. However the low cycle pressure ratio reduces the specific thrust at low Mach numbers and in conjunction with the preburner liquid oxygen flow results in a poor specific impulse compared to the turbojet. 6.3 Expander Cycle Turborocket This cycle is a variant of the turborocket whereby the turbine working fluid is replaced by high pressure regeneratively heated hydrogen warmed in a heat exchanger located in the exhaust duct (Fig. 3). Due to heat exchanger metal temperature limitations the combustion process is normally split into two stages (upstream and downstream of the ma- LHLH LOx/LH2 Fig. 1 Turbo-ramjet Engine (with integrated rocket engine). LOx/LH2LH2 LOx/LH2 Fig. 2 Turborocket. LH2LOx/LH2 Fig. 3 Turbo-expander engine. trix) and the turbine entry temperature is quite low at around 950K. This variant exhibits a moderate improvement in specific impulse compared with the pure turborocket due to the elimination of the liquid oxygen flow. However this is achieved at the expense of additional pressure loss in the air ducting and the mass penalty of the heat exchanger. Unfortunately none of the above engines exhibit any performance improvement over a pure rocket approach to the SSTO launcher problem, despite the wide variations in core engine cycle and machinery. This is for the simple reason that the core engine masses are swamped by the much larger masses of the intake and nozzle systems which tend to outweigh the advantage of increased specific impulse. Due to the relatively low pressure ratio ramjet modes of these engines, it is essential to provide an efficient high pressure recovery variable geometry intake and a variable geometry exhaust nozzle. The need for high pressure recovery forces the adoption of 2 dimensional geometry for the intake system due to the requirement to focus multiple oblique shockwaves over a wide mach number range. This results in a very serious mass penalty due to the inefficient pressure vessel cross section and the physically large and complicated moving ramp assembly with its high actuation loads. Similarly the exhaust nozzle geometry must be capable of a wide area ratio variation in order to cope with the widely differing flow conditions (Wà ¢Ã‹â€ Ã… ¡T/P and pressure ratio) between transonic and high Mach number flight. A further complication emerges due to the requirement to integrate the rocket engine needed for the later ascent into the airbreathing engine nozzle. This avoids the prohibitive base drag penalty that would result from a separate dead nozzle system as the vehicle attempted to accelerate through transonic. 7. Liquid Air Cycle Engines (LACE) and Air Collection Engines (ACE) Liquid Air Cycle Engines were first proposed by Marquardt in the early 1960s. The simple LACE engine exploits the low temperature and high specific heat of liquid hydrogen in order to liquify the captured airstream in a specially designed condenser (Fig. 4). Following liquifaction the air is relatively easily pumped up to such high pressures that it can be fed into a conventional rocket combustion chamber. The main advantage of this approach is that the airbreathing and rocket propulsion systems can be combined with only a single nozzle required for both modes. This results in a mass saving and a compact installation with efficient base area utilisation. Also the engine is in principle capable of operation from sea level static conditions up to perhaps Mach 6-7. LH2 LO2 Liquid Air Turbopump Fig. 4 Liquid Air Cycle Engine (LACE). The main disadvantage of the LACE engine however is that the fuel consumption is very high (compared to other airbreathing engines) with a specific impulse of only about 800 secs. Condensing the airflow necessitates the removal of the latent heat of vaporisation under isothermal conditions. However the hydrogen coolant is in a supercritical state following compression in the turbopump and absorbs the heat load with an accompanying increase in temperature. Consequently a temperature pinch point occurs within the condenser at around 80K and can only be controlled by increasing the hydrogen flow to several times stoichiometric. The air pressure within the condenser affects the latent heat of vaporisation and the liquifaction temperature and consequently has a strong effect on the fuel/air ratio. However at sea level static conditions of around 1 bar the minimum fuel/air ratio required is about 0.35 (ie: 12 times greater than the stoichiometric ratio of 0.029) assuming that the hydrogen had been compressed to 200 bar. Increasing the air pressure or reducing the hydrogen pump delivery pressure (and temperature) could reduce the fuel/ air ratio to perhaps 0.2 but nevertheless the fuel flow remains very high. At high Mach numbers the fuel flow may need to be increased further, due to heat exchanger metal temperature limitations (exacerbated by hydrogen embrittlement limiting the choice of tube materials). To reduce the fuel flow it is sometimes proposed to employ slush hydrogen and recirculate a portion of the coolant flow back into the tankage. However the handling of slush hydrogen poses difficult technical and operational problems. From a technology standpoint the main challenges of the simple LACE engine are the need to prevent clogging of the condenser by frozen carbon dioxide, argon and water vapour. Also the ability of the condenser to cope with a changing g vector and of designing a scavenge pump to operate with a very low NPSH inlet. Nevertheless performance studies of SSTOs equipped with LACE engines have shown no performance gains due to the inadequate specific impulse in airbreathing mode despite the reasonable thrust/weight ratio and Mach number capability. The Air Collection Engine (ACE) is a more complex variant of the LACE engine in which a liquid oxygen separator is incorporated after the air liquifier. The intention is to takeoff with the main liquid oxygen tanks empty and fill them during the airbreathing ascent thereby possibly reducing the undercarriage mass and installed thrust level. The ACE principal is often proposed for parallel operation with a ramjet main propulsion system. In this variant the hydrogen fuel flow would condense a quantity of air from which the oxygen would be separated before entering the ramjet combustion chamber at a near stoichiometric mixture ratio. The liquid nitrogen from the separator could perform various cooling duties before being fed back into the ramjet airflow to recover the momentum drag. The oxygen separator would be a complex and heavy item since the physical properties of liquid oxygen and nitrogen are very similar. However setting aside the engineering details, the basic thermodynamics of the ACE principal are wholly unsuited to an SSTO launcher. Since a fuel/air mixture ratio of approximately 0.2 is needed to liquify the air and since oxygen is 23.1% of the airflow it is apparent that a roughly equal mass of hydrogen is required to liquify a given mass of oxygen. Therefore there is no saving in the takeoff propellant loading and in reality a severe structure mass penalty due to the increased fuselage volume needed to contain the low density liquid hydrogen. 8. Precooled Hybrid Airbreathing Rocket Engines This last class of engines is specifically formulated for the SSTO propulsion role and combines some of the best features of the previous types whilst simultaneously overcoming their faults. The first engine of this type was the RB545 powerpla

Congestion Charging Essay

Resolving London’s transport problems was the highest priority of the Mayor of London, Ken Livingstone. His goal was to create a world-class transport system that would improve business efficiency, supports greater economic prosperity and improves the quality of life for every one living in London or visiting London. The Mayor’s transport strategy, which was published on 10 July 2001, it had ten key priorities: * Reducing traffic congestion; * Rising money for underground investment; * Rising money for radical improvements to bus services across London; * Better integration of the National Rail system with London’s other transport systems; * Increasing the capacity of London’s transport system; * Improving journey time reliability for car users; * Supporting local transport initiatives; * Making the distribution of goods and services in London more reliable and efficient; * Improving the accessibility of London’s transport system; * Bringing forward new integration initiatives. What is Congestion Charges? * Congestion charging is a way of ensuring that those using valuable and crowded road space make a financial contribution. * It encourages the use of other modes of transport and is also intended to ensure that, for those who have to use the roads, journey times are quicker and more reliable. * This scheme requires drivers to pay à ¯Ã‚ ¿Ã‚ ½5 per day if they wish to continue driving in central London. Tube station Wide line – zone ring road Jam Cam – see what the traffic is like Charging zone area Parking Train station River services This map shows all the areas that are affected by congestion charges. By looking at the map you can see all of central London zone 1 and zone 2 has being affected, so anyone living within that area would have to pay the congestion charge to travel to their local area or outside the congestion zones. Advantage and disadvantage of congestion charging Advantage * Reduce congestion * Reduce through traffic * Further encourage use of public transport in central London * Benefit business efficiency by speeding up the movement of goods and people * Create a better environment for walking and cycling Disadvantage o Traffic may increase on orbital routes by up to 5% o Traffic would be reduced on radial routes by 5 – 10% o Overall reduction in traffic by 1 – 2% o London scheme could simply make traffic worse elsewhere o Will hit disadvantaged hardest o The scheme had no pilot scheme to test the effectiveness of congestion charges o It will take months to establish whether it is a success Conclusion Congetion charges has it adavantages and disavantages an asthmatic would would totally spport congestion charges, as pollution caused by cars is a factor of asthame. It is also a class question. Those who can afford to have moved, those who can’t have to stay and choke. If congestion charges give them and thier families a chance to breathe then I would fully support it. However, they need to be part of a plan aimed at enhancing the environment and improving the quality of life. This could include cheaper public transport and improvements in its quality, safety and reliability; more nurseries and play schools nearer to where people live, more on-line shopping, local markets and food co-ops, reduced hours with no loss of pay; repopulating city centres and the countryside, more home working and home schooling; a guaranteed income to give parents the option of being full time carers; offering those willing to give up their car free bikes or public transport. But there is also an agrument about Who is prepared to pay à ¯Ã‚ ¿Ã‚ ½10 a day, à ¯Ã‚ ¿Ã‚ ½50 a week, or à ¯Ã‚ ¿Ã‚ ½3,500 a year for congestion charging and à ¯Ã‚ ¿Ã‚ ½2,000 for workplace parking–which is à ¯Ã‚ ¿Ã‚ ½6,000 of taxed income–for the privilege of bringing their car into London? It is the riche man ie stockborker, banker, law ect who wants to come in from Surbiton to the City of London. Their would not mind the charges. thier puts them down to they companies and it pays the à ¯Ã‚ ¿Ã‚ ½5,000 or à ¯Ã‚ ¿Ã‚ ½10,000 a year. â€Å"Who cares anyway†? He will just say, â€Å"That’s great, thank you very much.† I believe It is a fat cats charter. What about people on a low wage, old people, young mothers who are dependent on their motor car not only in London but throughout the nation? To those people, à ¯Ã‚ ¿Ã‚ ½5,000 or à ¯Ã‚ ¿Ã‚ ½10,000 a year is a lot. What I want to know is this. What consultations has the Labour party had with groups of disabled people? What consultations has it had with the unions in regard to low wage earners? What consultations has it had with old people–people who need their motor cars, and who will be taxed off the road if the charges are to work? If the Government say that is not their intention, and that such people will not be taxed off the road, I put it to them that there is no chance that their congestion charge will work. It is certain that the fat cats will not be taxed off the road. If the Government find a way of allowing housewives, young mothers, disabled people or members of the other categories to stay on the road, the amount of congestion will not be reduced, and all that we shall have is a revenue raiser for the mayor.

Zalora Retail Marketing

Question 1 (a)Brands and Products Zalora carries ranges from prices as low as $15 to brands that are more of high end or luxury styles. The brands that they carries exceeds over eight hundred various brands and they are being classified clearly into the various wide category such as women, men and children and they are further being classified into the various apparels types so that it is easier for their consumers to choose the products that they want to purchase.It enhances the simplicity of shopping and makes shopping easier. The probability of their success depending on the brands and products is high as they have various brands that are exclusive and not available in major shopping malls such as Feiyue which is popular with sneakers as well as Australian brands Ladakh and cult label Ksubi. Thus, the exclusivity would be one of the major factors that will bring the online boutique to its success. The online store does not only sell clothing.They have diversified and carry much mo re than apparels. They sell items such as exclusive character sun screen from famous cartoon characters as well as ear phones to cater other needs of their consumers. Thus, they have provided more options for their consumers and it creates a one stop shopping outlet for their consumers. Therefore, Zalora has also created another benefit to their customers such as convenience as a wide range of different types of products are available. (b)ShippingOne of the major selling points of Zalora is free Shipping Island wide in Singapore. They also do free delivery within 48 hours so that their customers could receive their items as soon as possible after purchasing it online. It would close up the gap of the waiting time for their purchase items to bring the shopping experience of their customers a better one. This could bring success to Zalora provided that they maintain the standards of their delivery time and keep the delivery period within the promised duration which is 48 hours.As ther e are complaints from customers that there has been late delivery, it could affect the credibility and reputation of the online store and creates a bad image or doubts from online consumers. Other channels such as online forum or facebook sites could be areas of discussion or sharing for consumers and word of mouth could cost the company to lose credibility and sales due to the late delivery of their products. Hence, although the 48 hours shipping is a good selling point for their store, upholding what they have promised their consumers is important as well to contribute to the success of their business. c)Prices Zalora carries have a relatively wide range in prices from an affordable low range price up to SGD$250 and above, the online store is not looking so much into market penetration however, they wish to do more than that to include market skimming as well as consumers’ expectations into their pricing strategy. As online boutiques are rather saturated in the market nowad ays, pricing is an important factor to determine the success of the boutique. There are products that are more affordable and lower in prices.This pricing strategy is to attract more of the consumers that are looking for items that are of better deals and have more of an intention to shop budget. Zalora had looked into this factor and catered for the needs for this group of consumers. Next, Zalora had also products priced at a higher price. The company however, said that it was a â€Å"deliberate move†. As there are various different kinds of consumers in the market, Zalora hopes to capture all of them. There are also consumers that look for some items that are premium and exclusive.The items that Zalora offers that are of a higher price range are leather products such as python skin clutch bag and alligator leather bags. These will attract consumers with needs such as exclusivity even though the pricing may be steeper than regular bags offered in other websites or market. (d )Level of consumer service As online boutiques are different from shopping in a physical store as the consumer largely depend on photos and measurements to decide on their purchase, consumer services are important to the online boutique. In Zalora’s website, they have included five areas in their customer service section in their boutique.The sections that are included would be contact information of the company, frequently asked questions, size measurements, shipping details as well as fashion glossary. Zalora had done well in this aspect as all the information provided in the various segment are detailed and specific. An example would be in the size measurements, there are pictorial guides as well as illustrations accompanying the photos. It helps consumers to minimise the confusion over what sizes they should buy and decreases the disappointment upon receiving the product if the product is not the size that the consumer wants.They have also included a section which is fash ion glossary that many other online boutiques do not have. It helps consumers understand the products better as it explains the various terms or materials of the product sold in the boutique. It helps the consumer to understand the product better. Lastly, they provide a lot of channels for payment methods such as by credit card, NETS as well as cash. It gives consumers options to choose from when deciding on the mode of payment. Hence, the probability of success is rather high in Singapore.

A Child s Life Under Traditional Circumstances - 1589 Words

From birth to age 6/7, studies have shown, the most important adult figure in a child s life under traditional circumstances is the mother, and it is this period that the child learns what love is. Relationships between the researched subjects and their mothers were uniformly cool, distant, unloving, neglectful, with very little touching, emotional warmth - the children were deprived of love. As a small child, the grandfather who served as his father figure was Ted s beloved role model from whom he was involuntarily separated when his mother moved him to Washington State. Being torn from this father figure he loved at the young age of four, may have affected Bundy s ability to socialize properly. This quote suggests that, From ages of 8 to 12, all the negative tendencies present in their early childhoods were exacerbated and reinforced. In this period, a male child really needs a father, and it was in just this time period that the fathers of half the subjects disappeared in one way or anotherà ¢Ã¢â€š ¬Ã‚ ¦. Potential murderers became solidified in their loneliness first during the age period of 8 to 12; such isolation is considered the single most important aspect of their psychological makeup. (Swiss Criminal Profiling, Childhoods of Violence?) Although Ted focused on his love for his grandfather, the family s church described him as an extremely violent man who generally terrorised everyone he lived with (libertus.net). But it was not until his incarcertaion, that Dr.Show MoreRelatedIs Restorative Justice Gaing Support in South Africa?1503 Words   |  7 PagesIntroduction Punishment, central to any legal proceeding where the accused is found guilty, directly falls under criminal law and is determined by punishment theories. 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