Discussion week 8 The Importance of Social Media and Web Analytics Assignment

Discussion week 8 The Importance of Social Media and Web Analytics - Assignment Example As mentioned, Salina was noted that the key ingredients to her success are: â€Å"quality content, the building and nurturing of an audience, and findability† (Robson, 2012, p. 4). Two of the social media methods that Salina used are: (1) partnering with YouTube; and (2) promoting her instructional videos through Do-It-Yourself (DIY) sites, like CutOutAndKeep (Robson, 2012, p. 3). The partnering with YouTube proved to be instrumental in enhancing awareness, access and viewership to her target audience. On the other hand, opting to promote the videos through DIY sites was deemed to be contributory to acknowledgement of her skills and talents as a craftsperson. Posting her instructional videos in these social media sites provided the opportunity for Salina to catapult to fame and to be known in the arts and crafts endeavor. 2. From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response. From the scenario, it was noted that the most significant components of social media campaign according to the level of influence each could have on the new product launch of the tablet are: (1) word of mouth (W.O.M.); and (2) social networks. The social media tools that could provide the highest return on investment (ROI) would therefore depend on accurately identifying the goals of the marketing campaign and to ascertain how much funds or resources have been spent (amount of investment) to generate the targeted return (Developing Social Media Campaigns for the New Product Launch, 2014). Thus, to measure the ability of generating the highest

Law Essay Example | Topics and Well Written Essays - 1250 words - 2

Law - Essay Example (Zander, 2004, p 701). While solicitors are the ones who hire barristers and apprise them of the facts of the case, they were not permitted right of audience in the higher courts, therefore this often entailed double the costs for clients, since they had to hire a solicitor and a barrister as well, and in difficult cases to be contested in the highest courts they were also obliged to hire a Queen’s Counsel. Since these legal professionals charge by the hour and costs are particularly high for Queens Counsels who are allowed audience in the High Court and Crown Courts, this has often pushed the option of litigation right out if the province of poorer clients. Barristers function on the lines of the â€Å"cab rank† principle which could be projected as an advantage, however the reality is that in some cases there are returned briefs and the question of an unprepared barrister appearing in Court on behalf of a client instead of a solicitor who is better acquainted with the case, which â€Å"may be a major source of unfairness and poor justice for offenders and litigants.†(Darbyshire, 2001, p 263). Moreover, as demonstrated in the Report by the National Association of CAB (www.unece.org), few clients are properly informed about costs and this is part of the reason why the fees associated with processing a case are most often the cause of customer complaints. Duplication of costs has been inevitable because both the solicitor and the barrister must be paid and it is often difficult for a client to comprehend why he is faced with the necessity of paying two people for one case. Moreover, the lack of audience in the higher Courts has been the biggest grievance of solicitors, who are often the best acquainted with the facts of the case after their close association with the clients. It is the solicitors who brief the barristers but since there is no guarantee that the barrister who has been briefed will be free to appear in court